It’s not a sponsorship: it’s an affiliation. And both being ‘Giants’ is only part of the story. It’s about values, shared values about the importance of community.
GWS GIANTS are the only AFL club to engage with their local community to “unearth the biggest issues facing youth, families and the broader community in this region.” That means Western Sydney of course.
Now the North Brunswick Giants are only a junior football club. But we share this view: to reach out to our region to the North and West of Melbourne, being the ‘outlier’ of the Yarra Junior Football League. We’re on the border, both geographically and figuratively (the most diverse YJFL club).
Affiliation with the GWS GIANTS is therefore a good fit for us.